Thursday, 26 February 2015

Constructing A Blog Post: My Creative Process

Following the success of 5 Mistakes You Are Probably Making On Twitter, I have decided to write another post about blogging (or rather the process of it) with the aim of helping some of you in your blog development. After thinking about it for a little while I settled on the topic of actually constructing a blog post as the title suggests. Really, I know you don't need me telling you how to write because that's just patronising and if I say "you have to do this" or "you have to do that" you'll lose some of the personality that shines through in your individual writing style. Instead I'm going to give you some tips on blog structure and the process I go through when I type up a blog post.

There are things to consider before you even start to write the post, here is my mini pre-post checklist that I think of when I settle down to write. 
  • Inspiration is a very important part of blogging, no matter what you blog about you are bound have been inspired by something. I like to think of a topic, create a mood board and then just roll with it because compiling a visual aid for your creative process just makes the whole thing go more smoothly. You don't even have to add it to the post for other people to see, it just makes it less likely for writers block to occur. This post hasn't required any form of visual aid because it's of a practical theme and it was inspired by a previous post.
  • Blogger research is also something well worth doing, it can even add to your inspiration because once it's done you have something to refer to. By blogger research I mean checking out other blogs to see if they've done a similar post, if they have then great, you just need to put your own spin on things.
  • Can images be added? Whilst a lot of blogging is now focused on using good quality imagery in connection with the text, my advice would be to not add images for the sake of it. If they fit with the text then go for it, I encourage it but if the post doesn't require them then don't add them because it's a waste of time.
All three of those things are significant in my approach to blogging, without going through those steps I feel like my content is nowhere near as good as it could be.


Once you actually get to the post building part it gets so simple and it sounds really obvious but I would say start with an introduction. Don't even think about the title until the end of your creative process because a title gives you that little bit of a topic and style restriction that you subconsciously stick to when you start with that step. I always try to go through the purpose of the post first so the direction of the post is as clear as possible. The introduction doesn't have to be long, you can even just stick with one sentence but I like to refer back to previous posts and explain my motives. 

I would then organise my content so if I'm writing a wishlist I would determine what niche that it's going to fit in with, if it's a mixture I like to keep each section in order to ease the flow of the post. For example, in my Perrie Edwards Inspired Wishlist I started with hair, moved on to beauty and then finished with fashion. 

On a related note, the next step is to build up the body of the text. This is where the bulk of the post resides and without the right structure it's incredibly easy for your readers to get bored. I like to have the body of the text in multiple sections rather than keeping it in one block paragraph, of course it's not necessary but it just breaks down the post and makes it less heavy.

A lot of my structure comes from hours of primary and secondary school, teachers used to drill it into me about starting with an introduction, moving onto the body and then ending with a conclusion which is what I'm going to advise you do. Tie off the post with a nice little summary so your readers can evaluate what they've taken away from your post, even add a quirky goodbye message. Whatever you do, just don't abruptly stop because then the piece doesn't feel finished for both you and your reader.

The last step, which I mentioned in the first active post building paragraph, is to come up with a title that fits your post. It doesn't have to be the most fantastic title in all of time and space but it does have to be relevant because it matches up the reader to the post and it makes it easier for people to find. 

Now all you would need to do is click the publish button and share, it's really as simple as it sounds. Hopefully this post is as helpful as my last advisory post, if there's anything else you would like me to type up then I would be more than happy to give it a go. Thanks for reading!

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